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Where we help

The moments when the right data makes the biggest difference

Whether you are getting ready, launching, improving or keeping watch, here is where I come in.

Get in touch
Three people and a cat gather around a laptop, with charts of customer demand, a world map and key insights on the wall behind them.

01 · Before you launch

Go-to-Market Readiness

Know your customers, your market and your numbers before you launch, so day one starts with a plan instead of a guess.

  • Customer, product and market research
  • Analytics and tracking in place before launch
  • Clear goals and how you'll measure them

Best for: brands entering a new market or channel

Get launch-ready
A team plans a sneaker launch at a whiteboard split into creative, merchandising, channels and measurement, while a cat walks across the table.

02 · Launch time

Campaign & Product Launch

Launch with every channel tracked, so you know what worked within days, not months.

  • Creative, merchandising and channel plans tied to measurable goals
  • Tracking across email, paid social, search and influencers
  • Early read-outs on traffic, conversion, revenue and new customers

Best for: new products, seasonal campaigns and big promotions

Plan a launch
A team and their dog watch a screen comparing two versions of a product page in an A/B test, with live results and key segments.

03 · After launch

Testing and Optimization

Find out what actually moves your conversion rate, with tests you can trust.

  • A/B tests designed around your biggest opportunities
  • Results checked for statistical significance
  • Insights by segment: mobile, new and returning visitors, channel

Best for: stores with steady traffic that want more from it

Talk about testing
A woman relaxes in an armchair with her cat, checking her store on her phone, under a panel of rising conversion and revenue charts.

04 · Every day

24/7/365 Visibility

Always know how your store is doing, without digging for it.

  • Dashboards your team will actually use
  • Reporting in plain language
  • Spot problems and opportunities early

Best for: teams tired of digging through reports

Get visibility

Let's find what's holding your store back

A short, direct conversation is usually enough to know whether I can help. No pitch, no obligation.

No agency. No overhead. Just a senior analyst who's done this 100+ times — and actually enjoys it.

Get in touch