Guides
In-depth guides to ecommerce analytics
Lasting reference material, chapter by chapter.
Guide · 1 chapter
A/B testing
A practical guide to A/B testing for online stores: planning a test, running it, and reading the result, without a data team.
Guide · 3 chapters
Server-side analytics
How we run GA4, Mixpanel, PostHog, Amplitude and Statsig on addtocart.ca with no vendor scripts in the browser: the architecture, the wiring, and measuring real page speed.
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